RSS? Most People Have No Clue

I found this to be really interesting after all the time I spend adding rss links to this site.

From MarketWatch.com

The Pew Internet & American Life project found only 9% of about 2,000 Americans said they had a good idea of what RSS feeds are, while just 13% were familiar with podcasting. Almost 25% said they hadn’t heard of either term.

Although people may not know what it is, its still probable that they are using it in some way or another.

Google Sitemaps for Blogger Blogs

As of recently, there really is no excuse for not adding an XML sitemap to your website. It may have been a bit complex at first, but programs like SiteMap Builder make it really easy to do.

Submitting a sitemap for a Blogger blog
( ie. yourblog.blogger.com), or other blogs not hosted by you (where you don’t have access to the root directory).

According to Google, you can submit some RSS feeds.

Syndication feed
Google accepts RSS 2.0 and Atom 0.3 feeds that use the and modified date fields. If you use a syndication feed in one of these formats for your site, you can submit the URL of the feed to let Google know about recent changes to your site. Google uses the field in your feed to gather URLs from your site and uses the modified date field (the field for RSS feeds and the date for Atom feeds) to learn when each URL was last modified. Use of the modified date field is optional. Make sure that the feed is located in the highest-level directory you want search engines to crawl.

Generally, a syndication feed does not include all URLs, so if you want to use the feed to let Google know about all URLs in your site, you may need to adjust your feed settings. If your feed includes only recent URLs, Google can still use that information to find out about other pages on your site during its normal crawling process by following links inside pages in the feed. If you use this format for your site, simply submit the URL of the file.
Text file

Good Content Writing Most Important for SEO?

http://www.sitepronews.com

The web pages actually at the top of Google have only one thing clearly in common: good writing. Don’t let the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, distract you from the importance of good content.

I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world’s wealthiest media company, really only display web pages that meet arcane technical criteria? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point?

Take a Look Inside Google

I just finished working on a new Google Tool. Im too tired to come up with a name right now, so Ill just call it an “Interesting” Google Tool for now. Thats the only feedback Ive gotten so far.

The tool displays:

  • Backlinks
  • PageRank of those backlinks
  • Last cached date (if avaialable)
  • DMOZ directory category (if avaialable)
  • Google Directory category (if avaialable)

It is interesting because the backlinks and pagerank values that it displays are not always the same as those found in a typical backlink search (link:www.domain.com) This tool gets info directly from Google via queries similar to this: http://www.google.com/search?client=navclient-auto&ch=61166786047&features=Rank&q=www.yahoo.com (where ch is a unique checksum), and displays it in an easy to read manner. I just finished this tool, so there may be some bugs in it. Feel free to send feedback to contact at seologs.com.

Does Yahoo Penalize Affiliate Sites?

Lately I have seen more and more evidence that Yahoo does infact penalize affiliate sites.

I won’t mention the name of this site, but it is a very useful travel site. It has lots of good information, along with lots of affiliate links on almost every page. This site has been around for several years. It does extremely well in Google. It has over 600 pages indexed in google. Comes up in #1 in the SERPs for hundreds of very competitive keyword phrases. I would go as far as to say that this site has been “White Listed” in Google.

In Yahoo, an indexed pages search returns only 1 page. The site is nowhere to be found in the Yahoo serps.

Please comment if you have any experiences with this topic.

JB

Google Patent Sumarized by Axandra

Google might use the following
to determine the ranking of your
pages:

  • the frequency of web page changes
  • the amount of web page changes
    (substantial or shallow changes)
  • the change in keyword density
  • the number of new web pages
    that link to a web page
  • the changes in anchor texts
    (the text that is used to link
    to a web page)
  • the number of links to low
    trust web sites (for example
    too many affiliate links on one
    web page)

Your Google rankings can also
be influenced by your domain
name:

  • the length of the domain registration
    (one year vs. several years)
  • the address of the web site
    owner, the admin and the technical
    contact
  • the stability of data and host
    company
  • the number of pages on a web
    site (web sites must have more
    than one page)

How Google might rate the links
to your web site:

  • the anchor text and the discovery
    date of links are recorded
  • the appearance and disappearance
    of a link over time might be
    monitored
  • the growth rates of links as
    well as the link growth of independent
    peer documents
    might be monitored
  • the changes in the anchor texts
    over a given period of time might
    be monitored
  • the rate at which new links
    to a web page appear and disappear
    might be recorded
  • the distribution rating for
    the age of all links might be
    recorded
  • links with a long life span
    might get a higher rating than
    links with a short life span
  • links from fresh pages might
    be considered more important
  • if a stale document continues
    to get incoming links, it will
    be considered fresh
  • Google doesn’t expect that
    new web sites have a large number
    of links
  • if a new web site gets many
    new links, this will be tolerated
    if some of the links are from
    authorative sites
  • Google indicates that it is
    better if link growth remains
    constant and slow
  • Google indicates that anchor
    texts should be varied as much
    as possible
  • Google indicates that burst
    link growth may be a strong indicator
    of search engine spam

Search results and user behavior
might influence your Google rankings:

  • the volume of searches over
    time is recorded and monitored
    for
    increases
  • the information regarding
    a web page’s rankings are recorded
    and monitored for changes
  • the click through rates are
    monitored for changes in seasonality,
    fast increases, or other spike
    traffic
  • the click through rates are
    monitored for increase or decrease
    trends
  • the click through rates are
    monitored to find out if stale
    or fresh web pages are preferred
    for a search query
  • the click through rates for
    web pages for a search term is
    recorded
  • the traffic to a web page is
    recorded and monitored for changes
  • the user behavior on web pages
    is monitored and recorded for
    changes
    (for example the use of the back button etc.)
  • the user behavior might also
    be monitored through bookmarks,
    cache, favorites, and temporary
    files
  • bookmarks and favorites are
    monitored for both additions
    and deletions
  • the overall user behavior for
    documents is monitored for trend
    changes
  • the time a user spends on a
    web page might be used to indicate
    the quality and freshness of
    a web page

Miscellaneous factors that
can influence your Google rankings:

  • web pages with frequent ranking
    changes might be considered untrustworthy
  • keywords that have little change
    in the result pages are probably
    matched to domains with stable
    rankings
  • keywords with many changes
    in the results are probably matched
    to domains with more votality

How to optimize your web site
for Google’s ranking algorithm

Detailed information on how to
react to the different ranking
factors can be found in the previous five
issues of this newsletter.

Remember that this patent doesn’t
mean that Google really uses all
of this. The patent only lists
options that might be used by Google in
addition
to their main ranking
algorithm.

The most important factors for
high rankings on Google are good
incoming links
and optimized
web page content
. You should
make sure that your web site has
both if you want high rankings
on Google.