Getting Over the $100 AdSense Hurdle

HurdleA few years a go, back when I was just getting started with online marketing, someone (I can’t remember who it was) made a comment in a forum (Can’t remember where either, but please, bear with me … :)) that at the time I thought was probably just a bunch of hot air, but looking back, he couldn’t have been more right.

Basically, what he said was …

The biggest and most difficult hurdle in AdSense is getting past the $100 per month mark.

Once you make it past $100, getting to $1000 per month happens before you know it.

At that time, I think I was probably making less than $10 per month, and again, I was pretty skeptical about what he said, but at the same time, I was extremely intrigued, and motivated to find out if that was true. Or at least I hoped I would be able to find out.

Instead of going over some bullet points about how to get over the hurdle, I’m going to share with you my experience, and some of the things I did to achieve this goal.

Getting to the $100 Mark
So in the beginning, I had 1 site that I was running AdSense on (It’s this site ., and the thing that was bringing me traffic and the $10 or so dollars per month, was the small set of 2 or 3 SEO tools that I had on I figured that if 2 or 3 SEO tools could bring $10 per month, then the next logical step would be to make more SEO tools. And that’s just what I did.

July 2005: As I said. I started out with My goal was to learn about SEO and making money, blog about it, and make SEO tools.

This was’t my first month using Adsense, but it was when I started to make money. $8 this month.
Adsense Payment

October 2005: My new SEO tools were starting to pay off. One of them was actually mentioned by Danny Sullivan on SEW. I doubled my income in 3 months to almost $16.
Adsense Payment

January 2006: 3 months later, and not much had happened money wise, but I continued working hard on my tools and had a few more mentions, including one on I also held a promotional SEO contest.

At this point I was starting to wonder if I would ever get to the $100 mark, but I was having tons of fun, and that was great motivation.
Adsense Payment

Jumping the Hurdle
March 2006 to June 2006: At this point, I started to see a noticeable increase in my AdSense income. This spike was actually started by a Pagerank update. Traffic to my tools almost doubled, and that was the push that gave me the momentum to get over the $100 hurdle.
Adsense Payment

July 2006 to October 2006: As you can see, it took just about a year to get from nothing to $100 per month, but the next 3 months saw an average increase of $100 per month. October also saw my first Digg. It took me completely by surprise, and took my site down, but after all was said and done, it was a great thing.
Adsense Payment

Jan 2007 to March 2007: I decided that I better start to diversify at this point, so I started working a several new projects. As you can see, that really paid off.
Adsense Payment

May 2007: Now you can see that march was definitely a spike, and not in line with my average rate of increase, but it was the most I’ve made yet in one month with AdSense.
Adsense Payment

Aug 2007: Not much of an increase for August.
Adsense Payment

At this point, I can definitely see another hurdle in front of me, and that is the $10,000 hurdle. It may seem like I’m pretty far from it, but keep in mind, I don’t keep all my eggs in one basket. 🙂 Adsense is a big chunk of my monthly income from my websites, but it’s not always the biggest.

I’m still working harder than ever, and have more projects and content in the works that will hopefully help to propel me over that next hurdle.

So if you are struggling, and starting to wondering if you’ll ever get over the $100 hurdle, just keep working. You will make it. I won’t lie. It’s not going to be easy. I have definitely worked my share of 16 hour days (this plus my full time job (which I also love)), but if you enjoy what you are doing, you can definitely make it.