Google Patent Sumarized by Axandra

• Posted by B Jones on June 28th, 2005 - Comment on this Post »

Google might use the following
to determine the ranking of your
pages:

• the frequency of web page changes
• the amount of web page changes
  (substantial or shallow changes)
• the change in keyword density
• the number of new web pages
  that link to a web page
• the changes in anchor texts
  (the text that is used to link
  to a web page)
• the number of links to low
  trust web sites (for example
  too many affiliate links on one
  web page)

Your Google rankings can also
be influenced by your domain
name:

• the length of the domain registration
  (one year vs. several years)
• the address of the web site
  owner, the admin and the technical
  contact
• the stability of data and host
  company
• the number of pages on a web
  site (web sites must have more
  than one page)

How Google might rate the links
to your web site:

• the anchor text and the discovery
  date of links are recorded
• the appearance and disappearance
  of a link over time might be
  monitored
• the growth rates of links as
  well as the link growth of independent
  peer documents might be monitored
• the changes in the anchor texts
  over a given period of time might
  be monitored
• the rate at which new links
  to a web page appear and disappear
  might be recorded
• the distribution rating for
  the age of all links might be
  recorded
• links with a long life span
  might get a higher rating than
  links with a short life span
• links from fresh pages might
  be considered more important
• if a stale document continues
  to get incoming links, it will
  be considered fresh
• Google doesn’t expect that
  new web sites have a large number
  of links
• if a new web site gets many
  new links, this will be tolerated
  if some of the links are from
  authorative sites
• Google indicates that it is
  better if link growth remains
  constant and slow
• Google indicates that anchor
  texts should be varied as much
  as possible
• Google indicates that burst
  link growth may be a strong indicator
  of search engine spam

Search results and user behavior
might influence your Google rankings:

• the volume of searches over
  time is recorded and monitored
  for
  increases
• the information regarding
  a web page’s rankings are recorded
  and monitored for changes
• the click through rates are
  monitored for changes in seasonality,
  fast increases, or other spike
  traffic
• the click through rates are
  monitored for increase or decrease
  trends
• the click through rates are
  monitored to find out if stale
  or fresh web pages are preferred
  for a search query
• the click through rates for
  web pages for a search term is
  recorded
• the traffic to a web page is
  recorded and monitored for changes
• the user behavior on web pages
  is monitored and recorded for
  changes
  (for example the use of the back button etc.)
• the user behavior might also
  be monitored through bookmarks,
  cache, favorites, and temporary
  files
• bookmarks and favorites are
  monitored for both additions
  and deletions
• the overall user behavior for
  documents is monitored for trend
  changes
• the time a user spends on a
  web page might be used to indicate
  the quality and freshness of
  a web page

Miscellaneous factors that
can influence your Google rankings:

• web pages with frequent ranking
  changes might be considered untrustworthy
• keywords that have little change
  in the result pages are probably
  matched to domains with stable
  rankings
• keywords with many changes
  in the results are probably matched
  to domains with more votality

How to optimize your web site
for Google’s ranking algorithm

Detailed information on how to
react to the different ranking
factors can be found in the previous five
issues of this newsletter.

Remember that this patent doesn’t
mean that Google really uses all
of this. The patent only lists
options that might be used by Google in
addition to their main ranking
algorithm.

The most important factors for
high rankings on Google are good
incoming links and optimized
web page content. You should
make sure that your web site has
both if you want high rankings
on Google.

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