Traffic Increase Calculator

• Posted by B Jones on November 14th, 2006 - Comment on this Post »

I just came across a really interesting tool called the ‘Traffic Increase Calculator‘, that uses the AOL search data that was released a few months back to calculate the percentage increase or decrease in click-through rate that can be expected in moving from one position to another in the SERPs.

Examples:

1. Your current position in the Google SERPs is 15 and you want to know how much more traffic you would get if you moved to position 5.

Current Position in SERPs 15
New Position in SERPs 5
Click ‘Calculate’
Percentage Increase/Decrease in Clickthroughs 936.8%
Your Google traffic will increase by 936.8%

2. Your current position in the Google SERPs is 8 and you want to know how much more traffic you would lose if you moved to position 11.

Current Position in SERPs 8
New Position in SERPs 11
Click ‘Calculate’
Percentage Increase/Decrease in Clickthroughs -78%
Your Google traffic will decrease by 78%

This tool could also be pretty useful for estimating traffic when using Google Adwords, or other PPC advertising. It’s definitely worth a look.

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