Optimizing for Google Adsense
- Posted by Badi Jones on April 9th, 2006 - Comment on this Post »
When I hear the word optimization, I tend to think of SEO (search engine optimization) first, but I just read a great article that reminded me that there ARE other kinds of optimization that are also extremely important. More specifically, adsense optimization.
I have experimented a little bit here and there with the ad placement on SEOlogs.com, but nothing too major. In the article I mentioned earlier, Suzie Dewie (of the Google Adsense Blog) interviews Ivan Heneghan, a Dublin-based AdSense optimisation specialist about ways to optimize sites for adsense.
In one case, Heneghan was able increase the revenue of one science themed site from $10 per day to $1,700 per day! Just amazing.
So how did he do it? I’m sure he would never divulge his secrets, but he did give some good tips.
1. What are the Best performing Adsense Sizes?
Use wide and large ad formats.
Some formats Heneghan recommends using:
Many publishers find the 728×90 Leaderboard outperforms the 468×60 banner by about 70%.
2. Where are the best places to put Adsense ads?
Thes adsense “heat maps” show the ad placement recommended by Google.
3. What are the best colors to use in Adsense ads?
Blending decreases ad blindness and users are more likely to notice ads that interest them.
Read the original articleA look inside Google AdSense from the adsense blog.
- Integrate your AdSense account with Google Analytics
- Say Goodbye to AdSense Referrals Program
- Taking a Hard Hit from Adsense
- Re-Thinking Using Images Near Adsense Ads
- Want to Boost Adsense Earnings? Then Start Testing.
- Getting Over the $100 AdSense Hurdle
- Google Video Units: A New Way to Make Money with Adsense
- Google Adsense CPA Ads
- Adsense: Contextual vs Site Targeted ads
- Adsense Team Warns Against Image Integration
- Inside Information: Adsense Profits Revealed
- How To: More Relevant and Targeted Adsense Ads
- Adsense Ads, Ajax, and You
- New Adsense Profit Calculator
- New Video Adsense Ads
- New Adsense Referrals Code Wizzard
- Adsense for Feeds
- Optimizing for Google Adsense