Are You Hiding Some of your Best Content?
- Posted by Badi Jones on November 5th, 2007 - Comment on this Post »
The other day, I was going through some of my older WordPress posts, trying to organize and simplify the categories of SEOlogs. While navigating through the archives, I realized that there were several really good articles that I had completely forgotten about. It was sort of like finding money in an old pair of jeans. These were quality articles that I had put a lot of time and effort into, and they were just hidden beneath hundreds of other posts.
Having good content buried deep down in your archives is bad in more than one way. First, it makes it hard for your readers to find. Second, it makes it harder for search engines to find. Also, burid articles don’t get as much link love from your main pages. You’d be surprised the difference the link and anchor text from your home page can make when it comes to ranking in the search engines.
For the time being, I have decided to showcase some of these posts in the sidebar. There they will be able to see the light of day, and get some of the fresh pageviews that they deserve.
For the long run, I’m gong to continue to organize my category structure in a way that makes the site easier to navigate. I think it’s fine to use previous and next for news, because those are things that go “stale”, but for other articles, I will try to avoid having them get buried more than 2 clicks deep.
Using WordPress is great, but I think it is really easy to loose track of good content if you aren’t careful about how you organize it. So start digging through that old content, and showcase your great content.
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November 5th, 2007 at 2:40 pm
The problem when one ends up having a very big blog, it is to be able to link all the interesting articles without ending up building a very long list that causes many outbound links in homepage… Some creative website structures are necessary
November 5th, 2007 at 3:54 pm
Omar,
I think this is where a creative category structure will come in handy. I’ve already started working on mine. I’ve broken it down to 3 main content categories:
I’ll may or may not add more main categories, but if you click one of the, you’ll notice that I’m using subcategories. I’m hoping that I can get a user friendly category navigation system.
November 6th, 2007 at 12:54 pm
That’s really good article. I really like it