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Domain Age, Google Trust and iPods

I’ve been trying to prepare for the Search Engine Strategies Conference in New York next week, and I decided that I should really try to take some notes for future reading and whatnot, but since I’m not really so good at taking notes, I figured I better get an audio recorder just in case. The first thing that popped into my head was the iPod. I had just read something in mac world about a new 4 channel mixer for iPod that records cd quality, so I assumed there must be lots of options for recording audio on the iPod.

As usual, I turned to Google to do some research on the subject. Keep in mind, I’m trying to find the latest and most current products for recording audio on an iPod. My search was [recording with ipod].

recording with Ipod - Google Search

So why are all the top results so old? I wanna know about new iPods, and new iPod recording gear, not articles from 2004 about how “iPod Now Records Audio!”.

This clearly shows that Google currently relies way too much on age in their ranking algorithm. They give age precedence over actual keyword relevance. Some call this the sandbox effect, but in this case, looking at it from a users point of view, I call it useless search results.

Unacceptable (*in the voice of the coneheads). I ended up having to add “2007” (among other confounded kw and operator combinations) to my query to get an decent results. After a bit of a struggle, I found several good reviews and articles that were actually current.

Google is breaking the #1 rule of web usability. And that is…Don’t Make Me Think!

Maybe my expectations are just too high, but it would seem like with all the money and smart engineers at Google could come up with a better way to keep search results relevant.



8 Responses to “Domain Age, Google Trust and iPods”

  1. D Cole Says:

    I’ve had this problem with Google before, as well, and let them know through their “Dissatisfied? Help us improve” link. That was a few weeks ago, and I was looking for recent reviews of bitorrent clients. At the time I was stubborn and wouldn’t do those should-be-unneccessary “confounded kw and operator combinations” so I never did find anything and went with the one from bittorrent.com.



  2. Pete Says:

    i have a 1 month old domain name http://www.spaml.com & i am on the 2nd & 3rd page (result varies) for my top keywords.



  3. Ella Says:

    Give it time, Pete. You’ll go down. Sorry!



  4. Jack Says:

    In the really competitive markets like this one it seems the date information is published is overridden by the sheer authority of sites who pay big time to be top 10.

    In other niches I know Google prefers more up to date information over anything else as we beat the stagnant sites all the time in many many niches.

    But in the big ones Goog still seems reluctant to stop rewarding sheer size and authority.

    And, as you found out, their results suck because of it in this search.



  5. SeoHo Says:

    It goes to show that any company, even Google, may start off having the right intentions… but once the money starts rolling in, their innovative and user focused objectives get skewed (and trumped) by Benjamin Franklin.



  6. Philski Says:

    Hi all

    you seem to be missing the most obvious reasons
    .
    Its not about age or pagerank.
    each site is informative, there title reflects there domain and doubles there SE points, and they all either ask questions or answer them, have a look again, actually have a look at the top 10,

    forbes.com have there domain in title,
    macdevcenter have there domain in title,
    hackaday ditto,,,, they all do.

    then page file size, google seem to like 25mb-45mb.. anything bigger is too much and lower means you have no content,

    then most importantly, each site answers a question. or askes,

    how to
    shows you how
    how to record etc,

    when google first started they demonstrated a search for “cellular phone” in there University demo, and the returns where about informative sites, not commercial. And i would guess they still focus on there core values even to this day,.

    just my 2 cents worth, but search any thing you like, and the same rules will apply.

    kindest regards
    http://www.Philski.com



  7. Gohindi Says:

    respected Philski,
    iam confused with your post, can you clear one thing in your comment
    “then page file size, google seem to like 25mb-45mb.. anything bigger is too much and lower means you have no content, ”

    I think it should be “KB” and not MB.

    regards,
    gh



  8. Phillip Kemp Says:

    Hi Gohindi, your so right, sorry i was ftp’ing all day and just see mb. sorry for the confusion..

    its an interesting quirk though,
    i just Googled “red bus”

    same rules, your domain again in title and you dont even need the keyword in your domain, and even more interestingly
    file size has dropped, there was an update the last few days that threw things about, so thats perhaps the key change this time.

    Kindest Regards
    phillip