Matt Cutts Interview

• Posted by Badi Jones on October 11th, 2005 - Comment on this Post »

I don’t know why I didn’t find this earlier. Aaron Wall’s interview with Matt Cutts (”the Mick Jagger of Search”).

Heres a snippet.

What are the biggest SEO-related changes you can forecast for the upcoming year?

If you’re doing whitehat SEO, the same principles will apply going forward: make a great site (e.g. that provides a useful service or relevant information) and think of creative ways for people to find out about it. But spamming attempts in six months or a year from now will not be the same, just as spam attempts today are quite different from a year or 15 months ago. I think the lifetime of off-topic spam in search engines will continue to drop.

and heres the link.

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