Google Analytics Rolling out More Useful Features

• Posted by Badi Jones on October 30th, 2008 - Comment on this Post »

In my line of work, I’m fortunate to have access to multiple Google Analytics accounts, so when they roll out updates to a select few, I sometimes get to see them.

This week, I noticed some really interesting changes. First, on logging in, instead of being taken to a default profile, I was taken to this list of the different accounts I have access to, showing trend information and stats for each.

When I selected an account, I then had the same sort of stats shown for each website profile.

Compared to the old style (one of my accounts), the new is much more useful.

Here’s something interesting too. The account without the new Account and website profile view is showing some new “beta” features that don’t show in the others. — compare side by side with the old version.

I haven’t had time to look at the “custom reporting” and “advanced segmentation” yet. I wish it was on the other account though. I was wondering when GA was going to add some new features that they promised with the script/ code change. Looking forward to a full roll out (and hopefully more useful features).

Share This

If you enjoyed this post, make sure you subscribe to my RSS feed!