Dick Masterson: Male Chauvinist or Buzz Marketing Genius?
- Posted by Badi Jones on November 13th, 2007 - Comment on this Post »
My wife and I had some friends over the other day, and somehow the discussion turned to, “so what exactly do you do for a living?” That’s always a tough question for me to answer, but basically told them that I develop websites and use marketing tactics to drive traffic to them, sell different products, and sell advertising.
Our conversation turned from the marketing on the web to marketing on television, and shows like Dr. Phil. I explained how being immersed in the search marketing world has totally changed the way I see shows like this. Most viewers only notice the actual advertisements that are shown between the show segments, but I notice the product placements, book mentions, and website address announcements.
As an example, I used a recent episode of Dr. Phil, which featured several guests with extreme beliefs, including a guy named Dick Masterson.
On the Dr. Phil website, Dick Masterson is labeled simply as : Chauvinist. Is he a really chauvinist? Maybe, maybe not. Most people will watch the show and think, “Oh my gosh! This guy is such an idiot!!!” or “What a jerk!”.
When I saw the show, the first think I thought was, “Wow. This guy really knows what he’s doing.”.
As Dr. Phil makes jokes about Dick’s height, and audience members take turns insulting him, everyone cheers and laughs, “That’s Right! You tell him Dr. Phil!”
And I’m sure he was thinking, “Yeah, tell them the name of my book. And don’t forget to mention my website address a few times.”
All that free publicity equals book sales, merchandise sales, and a lot of traffic / links to his website (notice the spike in November).
And it’s not over. Dick is now living in the Dr. Phil House, with 5 other guests, and will be featured even more on Dr. Phil this week.
That old saying, “any publicity is good publicity” is definitely true.
But what I keep wondering is, what’s with the sunglasses Dick? 
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November 13th, 2007 at 3:00 pm
I don’t know, I believe the Dick Masterson’s thinking way with regard to the women is really stupid. But maybe in business he is a genius … the time will show us if he is really smart or only a temporal idiot who became famous for a few weeks.
November 13th, 2007 at 10:25 pm
Wow that is so true. I look at things like that also. Like on an episode of scrubs the character, The Todd, advertised a website http://www.thetodtime.com
http://www.22dakika.org/imaj/yok/thetoddtime.jpg
November 14th, 2007 at 5:13 pm
Dick Masterson = Dax Herrera that is his true persona. Thought you would like to know.
November 14th, 2007 at 5:29 pm
I was wondering when someone would come along and comment on this. I tried to hint a little bit to that fact, but I just wasn’t sure if he was ready to take off the sunglasses yet.
I met Dax briefly at SES NYC last spring, and have also seen his mustache video. This stunt was definitely all time.
October 11th, 2008 at 4:37 pm
it is so difficult to read your post, the post and the ads overlap each other , literally. Neither can we read the post nor the ad….aarrgh