Search

34 Industry Leaders Rate Search Ranking Factors

Search Engine Ranking FactorsRand Fishkin of SEOmoz.com has gathered an impressive all star group of search engine optimization industry experts to participate in his second version of “Search Engine Ranking Factors“.

Right off the bat, one huge improvement over last year is the layout and design of the page. Though design isn’t a ranking factor, Design can be Link Bait, and definitely influence popularity and ranking. I couldn’t find out who the designed the page, but Kudos to whoever it is.

This years stats in a (very small) nutshell.

Top 10 Positive Factors
1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Link Popularity within the Site’s Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Rate of New Inbound Links to Site

Top 5 Negative Factors
1. Server is Often Inaccessible to Bots
2. Content Very Similar or Duplicate of Existing Content in the Index
3. External Links to Low Quality/Spam Sites
4. Participation in Link Schemes or Actively Selling Links
5. Duplicate Title/Meta Tags on Many Pages

Overall, the new page is extremely well done, and definitely worth bookmarking.

Share This

If you enjoyed this post, make sure you subscribe to my RSS feed!



8 Responses to “34 Industry Leaders Rate Search Ranking Factors”

  1. Ian Says:
    April 5th, 2007 at 1:18 pm

    You didnt mention META tags in the source code



  2. Recover Data Says:
    April 5th, 2007 at 2:17 pm

    Links from High PR sites also matters for establishing the trust of a site.



  3. B Jones Says:
    April 5th, 2007 at 3:10 pm

    You know, a lot of people don’t even use META (keyword and description) tags anymore. Try to think about it from the perspective of the search engine engineer. How much importance should you give to a tag that is not visible, and can contain anything under the sky. It’s just too easy to spam.

    Also, at least 5 of the top 10 deal with inbound links, so I don’t think that was left out.



  4. ng Says:
    April 6th, 2007 at 2:34 pm

    what is the meaning of inbound links?
    what is the meaning of Global Link Popularity?
    what is the meaning of Anchor Text of Inbound Link?
    what is the meaning of Global Link Popularity of Linking Site?



  5. B Jones Says:
    April 6th, 2007 at 4:09 pm

    what is the meaning of inbound links?
    what is the meaning of Global Link Popularity?
    what is the meaning of Anchor Text of Inbound Link?
    what is the meaning of Global Link Popularity of Linking Site?

    These should clear things up:
    Inbound Link
    Link Popularity
    Anchor Text



  6. Bambarbia Kirkudu Says:
    April 12th, 2007 at 4:24 pm

    Age of Site Global Link Popularity

    How can “Age of Site” being listed? I have very static domain which has same PR3 and same 5-7 constant backlinks during last 5 years!!!

    P.S. About tags, only “description” plays very small role showing in a search results; no any role for indexing
    is important, 1st place



  7. Bambarbia Kirkudu Says:
    April 12th, 2007 at 4:36 pm

    With all parameters remaining the same (except Age of Site changing each day) I have constant PR3. It proves that PR does not depend on Age of Site at all!!!
    (may be amount of Global Links depends on Age of Site, Quality, Language, Content, and etc. – but it is another “lower-level” function not needed for PR)

    Does any of so-called “SEO Experts” know some Math?



  8. sohbet Says:
    May 10th, 2007 at 7:08 pm

    good write thank you very much



Leave a Comment